Roberta J. Newman
Clinical Professor of Liberal Studies
Ph.D., Comparative Literature, New York University
M.A., English, University of Chicago
B.F.A., Illustration, Parsons School of Design
Areas of Interest: Cultural History; Advertising and Branding; Critical Sports Studies; New York City history; Illustration; Graphic Design
Course(s) Taught: Cultural Foundations I, II, & III; Advertising: Selling to the Global Village, Experiential Learning; Global Topics
Robert Peterson Award, Society for American Baseball Research for Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar (with Joel Nathan Rosen), 2014
Youseloff-SABR Baseball Research Grant
No literary or visual work exists in a vacuum. Whether I am teaching Cultural Foundations I or a GLS Senior Seminar on Advertising, I stress historical and socio-cultural context. I treat every literary work, every image, every street sign, and social interaction as an artifact that can function as a key to unlocking a larger picture of its environment, be it Ancient Greece, Tang Dynasty China, or contemporary New York City.
My classes are highly interactive. To me, a class is not complete without student input.
- Roberta J. Newman and Joel Nathan Rosen. Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar. Jackson, MS: University Press of Mississippi, 2014.
- "When the Secular is Sacred: The Memorial Hall to the Victims of the Nanjing Massacre and the Gettysburg National Military Park as Pilgrimage Sites," In Global Secularisms in a Post-Secular Age. Edited by Michael Rechtenwald, Rochelle Almeida, and George Levine. Berlin: De Gruyter, in press.
- "Pitching Baseball Across the Globe: The World Baseball Classic as MLB Marketing," Athens Journal of Sports 1.3 (2014) 151-162.
- "Foreword: A Locker Room of One’s Own." In A Locker Room of Her Own: Celebrity, Sexuality, and Female Athletes. Edited by David C. Ogden and Joel Nathan Rosen. Jackson, MS: University Press of Mississippi, 2013.
- "Advertising the Dodgers in 1947." In The Team That Forever Changed Baseball and America: The 1947 Brooklyn Dodgers. Lincoln, NE: University of Nebraska Press, 2012.
- "Jim Brown: The Rise and Fall (and Rise) of a Cultural Icon." In Falling from Grace: Sport, Race, and the Decline of Once-Cherished Reputations. Edited by David C. Ogden and Joel Nathan Rosen. Jackson, MS: University Press of Mississippi, 2010.
- "Driven: Branding Derek Jeter, Redefining Race," NINE: A Journal of Baseball History and Culture 17.2 (2009) 70-79.
- "Pitching Behind the Color Line: Baseball, Advertising, and Race," Baseball Research Journal, Society for American Baseball Research, 2008.
- "Let’s Just Say It Works For Me: Raphael Palmeiro, Baseball, and the Marketing of Viagra," NINE: A Journal of Baseball History and Culture 15.2 (2006) 1-14.
- "It Pays to be Personal: Baseball and Product Endorsements," NINE: A Journal of Baseball History and Culture 12.1 (2003) 25-42.
- "The Pitchmen: Ty Cobb, Yogi Berra, and Cal Ripken, Jr." In The Cooperstown Symposium on Baseball and American Culture, 2002. Ed., William Simons. Jefferson, NC: McFarland, 2003.
- "The American Church of Baseball and the National Baseball Hall of Fame," NINE: A Journal of Baseball History and Culture 10.1 (2001) 46-63.