Books
Roberta J. Newman. Here’s the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising. Lincoln, NE: University of Nebraska Press, 2019.
Roberta J. Newman and Joel Nathan Rosen. Black Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar. Jackson, MS: University Press of Mississippi, 2014.
Articles and Anthology Chapters
"When the Secular is Sacred: The Memorial Hall to the Victims of the Nanjing Massacre and the Gettysburg National Military Park as Pilgrimage Sites, In Global Secularisms in a Post-Secular Age. Edited by Michael Rechtenwald, Rochelle Almeida, and George Levine. Berlin: De Gruyter, in press.
"Pitching Baseball Across the Globe: The World Baseball Classic as MLB Marketing," Athens Journal of Sports 1.3 (2014) 151-162.
"Foreword: A Locker Room of One’s Own." In A Locker Room of Her Own: Celebrity, Sexuality, and Female Athletes. Edited by David C. Ogden and Joel Nathan Rosen. Jackson, MS: University Press of Mississippi, 2013.
"Advertising the Dodgers in 1947." In The Team That Forever Changed Baseball and America: The 1947 Brooklyn Dodgers. Lincoln, NE: University of Nebraska Press, 2012.
"Jim Brown: The Rise and Fall (and Rise) of a Cultural Icon." In Falling from Grace: Sport, Race, and the Decline of Once-Cherished Reputations. Edited by David C. Ogden and Joel Nathan Rosen. Jackson, MS: University Press of Mississippi, 2010.
"Driven: Branding Derek Jeter, Redefining Race," NINE: A Journal of Baseball History and Culture 17.2 (2009) 70-79.
"Pitching Behind the Color Line: Baseball, Advertising, and Race," Baseball Research Journal, Society for American Baseball Research, 2008.
"Let’s Just Say It Works For Me: Raphael Palmeiro, Baseball, and the Marketing of Viagra," NINE: A Journal of Baseball History and Culture 15.2 (2006) 1-14.
"It Pays to be Personal: Baseball and Product Endorsements," NINE: A Journal of Baseball History and Culture 12.1 (2003) 25-42.